Do You Allow Patients to Video?

An expecting new mother comes into your practice for a routine ultrasound exam. During the exam she pulls out her cell phone to capture a few photos and maybe a short video. What do you do?

As cell phone use has become ubiquitous, the AIUM has been receiving more and more calls and messages asking about cell phone use policies during obstetric exams. Practices are searching for guidance on how to set such a policy and what should be included.

To get a sense of how practices are dealing with this issue, last month, the AIUM sent a short survey to 1,652 individuals in 1,138 AIUM OB-accredited practices. Nearly 22% of recipients completed the survey.

video

Allow patients to record exams?

According to the results, 88% said their practice does not allow videotaping during OB exams. However, only 51% said their practice has a written policy that supports this.

Why Have a Policy?
Those practices that forbid or restrict videotaping do so for a number of reasons. Some of the most commonly cited reasons include:

policy

Written policy in place?

  • It is distracting. Several respondents mentioned that having people videotaping is very distracting to the sonographers and physicians who are trying to conduct a medical examination. To help these individuals focus on medical care, videotaping is not allowed.
  • Legality. In order to protect the patient’s medical information and staff identity, practices do not allow videotaping.
  • Findings. When a sonographer or physician begins an examination, they do not know what they might find. To avoid the widespread sharing of unread studies or potentially personal information or decisions, practices ask that patients keep their phones off.

Enforcement
While nearly half of AIUM-accredited practices stated they do not have a written policy, there are several ways in which patients are told or asked to refrain from videotaping. Those methods include:

  • Information in new patient packages
  • Signs posted throughout the practice: waiting rooms, exam rooms, on the ultrasound machines
  • Verbal statements from sonographers and physicians

Even using these methods, survey respondents acknowledge that enforcement is difficult because people still pull out their phones and hit record. Some practices do empower their employees by allowing them to stop the exam should a visitor not comply with the videotaping rules.

When Is It OK?
Of those practices that allow videotaping, most have rules about when and how it is allowed.

  • Some practices allow short videos showing certain anatomy.
  • Others state that patients can’t videotape staff or require that staff stay silent when patients are videotaping.
  • In some practices, the sonographers and physicians use their discretion to control when and for how long videotaping can occur.
  • Others allow unlimited videotaping after the diagnostic portion of the exam.
  • Some practices will allow FaceTime (non-permanent) video during the exam but prohibit permanent videotaping.
  • And still others are completely open and allow the entire exam to be videotaped.

Even among those practices that forbid videotaping, some may be allowed. The typical exceptions are for deployed parents or foreign parents of a surrogate. Many practices mentioned that they try to avoid the videotaping issue altogether by stating their policy and then following that by telling the patient they will supply some pictures or short video clips.

What can you do?
If your practice is looking to set a policy or even seeking resources to support your policy, here are some items that might help.

  • Legal Counsel—If you are concerned about the legal aspect of allowing videotaping, or you are looking to set an official policy, seek legal advice and counsel.
  • AIUM’s Keepsake Imaging Official Statement—This resource may help you in framing your policy, and it serves as a great document to share with patients.
  • HIPAA—Several practices mentioned HIPAA compliance in their policies or statements as a reason for not allowing the use of videotaping during exams.
  • Consent Law—In setting your policy, you may have support through your state’s consent laws.

In most cases, obstetric patients are not videotaping with ill intent. But as physicians and sonographers, there are legitimate and medical reasons to consider whether your practice should institute a policy on the use of videotaping equipment. While it can be a challenge to balance legal liability, best practice guidelines, and customer service, working with your staff, your legal counsel, and your customers, you can create a policy that works for all.

Obstetric Ultrasound: Tips for Sharing Outcomes With Your Patient

“Are you comfortable? Am I pressing too hard?” I ask my patient these questions to assuage my own concerns and delay the inevitable as I study the ultrasound image of her 20-week-old fetus. Although she says she’s fine, my patient appears expectant and anxious as she, too, searches the black and white image of her unborn child. I wonder, of course, if she sees what I see—a cleft lip and palate.

If you’ve conducted ultrasounds for routine evaluation of your obstetric patients, you know that patients and their partners typically experience a mix of emotions, namely joy and worry, as they await results. You know, too, that delivering positive results is a pleasure as you share in your patient’s happiness and relief. In all likelihood, you also are relieved at escaping the discomfort of delivering bad news to your patient.

Dr and patient

Delivering Abnormal Ultrasound Results

Telling your patient about any pregnancy or fetal abnormality, however common or rare, can be devastating for her, her husband/partner, and her family. After all, every patient wants to know her pregnancy is progressing as expected and her fetus is developing normally. It also can be difficult for you to tell your patient there is a problem. But as a practitioner, you must be prepared to deliver all results, good and bad, to your patients.

A key to delivering abnormal results to your patient includes knowing and using phrases that clearly and honestly apprise your patient of the results without stirring alarm.

Sound easy? It’s not! Even the most seasoned practitioners suggest they never become comfortable giving patients abnormal results.

When results aren’t cause for alarm, patients, especially those in a first pregnancy, still can be highly sensitive to even the slightest aberration. Furthermore, the situation can become complex given varied models for delivering care. For example, when a primary obstetrician sends a patient for scanning at an antenatal testing unit that a maternal-fetal medicine (MFM) specialist oversees, the question is whether the MFM or primary obstetrician should deliver the results. In some cases, patients have scans in emergency departments. What then? Does the radiologist, emergency physician, or primary obstetrician deliver the results?

As an MFM specialist in an antenatal testing unit, I follow my center’s policy to immediately inform patients about their ultrasound results, whatever the outcome. With empirical knowledge to support them, practitioners in my unit know that the longer patients await results, the more likely they are to ruminate, worry, and, in some cases, develop unfounded concerns about their ultrasound results.

With focus on the shared humanity between physician and patient, we treat each patient with careful consideration for her dignity and the compassion we would want for ourselves and our family members.

Once you have told your patient her results, get in touch with her primary obstetrician. In addition to giving the primary obstetrician an opportunity to prepare for a discussion with her/his patient, this approach is integral to delivering high-quality, comprehensive, and continued care.

Follow these tips for delivering abnormal results to your patient:

  • Write down phrases you are comfortable using and practice them with a simulated patient (a family member or friend)
  • Consider how you would feel if you were in the same situation
  • When face to face with your patient, take a moment to gather your thoughts before speaking if necessary
  • Use a calm voice
  • Speak slowly and clearly
  • Look at your patient when talking to her; if her husband/partner is in the exam room, also look at him/her
  • Be straightforward and honest without creating alarm
  • Be sensitive to emotional ques from your patient to pace discussion appropriately. A sobbing patient is unlikely to hear what you’re saying, so wait patiently until she’s ready to listen
  • Ask your patient if she has questions; ask her husband/partner if he/she has questions
  • Answer as many questions as you can; if the patient asks a question you cannot answer on the spot, tell her you will get an answer within the next day
  • Reassure your patient of potential solutions for the situation without making promises
  • Recommend educational material that can help your patient better understand the problem
  • If the problem is genetic in origin, explain the value of genetic counseling before any future pregnancies
  • Take extra time to address your patient’s concerns if necessary
  • Ask your patient if she would like a referral for a counselor so that she can work through feelings about the results
  • Follow up with your patient the next day with a phone call

Telling Your Patient About Ultrasound Results: Practice and Prepare!

All fetal abnormalities on ultrasound, even the most insignificant, are understandably upsetting for parents to be. But being prepared before you break the news can help you and your patients feel more comfortable discussing the situation, including potential outcomes and solutions.

GuptaOne of the privileges of practicing obstetrics in the 2000s is that many of us deliver good news more often than bad news. But this also means that being adept at delivering abnormal ultrasound results requires practice outside as well as inside the office.

How do you deliver bad news to a patient? When do you provide counseling? Comment below or let us know on Twitter: @AIUM_Ultrasound.

Vivek Gupta, MD, is a clinical instructor and fellow in maternal-fetal medicine at the University of Wisconsin School of Medicine and Public Health in Madison, Wisconsin.